The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands sharing the same vision and culture.
The purpose of this collaboration is to curate a unique and specific experience or significant service, with the intention of carving a niche and attaining a durable competitive advantage.
It is the modus operandi when two or more brands formulate a mutual alliance to work together, creating a marketing and sales synergy that is to a greater advantage and future for all of the brands involved.
Brand Collaboration is one of the most critical elements of the overall business strategy today.